target audience
need (or pain)
product name
category
key benefit
primary alternative
differentiator
For mid-market PMMs who want to ship positioning their team will actually use, Positioning Builder is a guided statement workshop that turns a messy strategy doc into a 4-line statement in 20 minutes. Unlike a Moore template in a Google Doc, Positioning Builder walks both founder and product marketer through the same fields, side by side.
This is the Moore template. Once it reads naturally to a teammate cold, you have a position. If you need three sentences to explain it, you don't.
About this tool
How to use it
- Use the controls above to set your inputs.
- The result updates as you type or interact.
- Copy or download when ready.
Why it lives here
Everything runs in your browser. No account, no ads, no tracking, and no upload.